Curriculum Vitae

Client-facing lead throughout all stages from proposal and design to data presentation

• Team lead for multi-level project staff

Design, writing, editing and revision of study materials

• Screeners
• Discussion guides
• Profiles and stimuli presented to respondents
• Information capture tools for multiple moderators
• Data capture tools (spreadsheets, summary templates, etc.) and central repository for purposes of analysis and reporting

Senior moderator for in-person and virtual interviews and focus groups

Senior mentor to staff at various levels in all facets of project management, implementation, moderation, analysis and authorship

Structuring of timelines and responsibility for keeping study milestones and deliverables on schedule

Coordination of fielding and study operations

• Coordination with internal Field Departments and external recruiters
• Resolution of recruiting issues
• Adverse event training and reporting as needed

Deliverables

• Data analysis
• Data summaries to report authors
• Topline and final report authorship for clients
• In-person and teleconference presentation of results to research, marketing, senior management, and executive clients
• Co-facilitator of clients’ internal strategy meetings

Study Objectives

• Attitude, usage and current practice assessments
• Positioning
• Communications testing: messages, concepts, journal advertisements, sales aids, opposition simulation
• Sales representative and physician combination studies
• Opportunity assessments for new products and new indications
• Buying process
• Patient journey

Research Methodologies

• In-depth individual interviews: in-person, web-assisted telephone, virtual webcam enabled videoconferencing on various platforms
• Dyads, triads, mini- and full-sized focus groups: virtual and in-person
• Global qualitative studies: team lead and supervision of staff in multiple international markets
• Ethnographic research
• Quantitative screener and questionnaire development
• Quantitative online and “live” pretesting

Respondent Audiences

• Physicians in many specialties: general, surgeons, key opinion/thought leaders
• Advanced Practice Providers: physician assistants and nurse practitioners
• Nurses in many specialties: office and hospital-based, critical care, nurse anesthetists, and nurse educators
• Patients
• Payers: managed care medical and pharmacy directors and hospital administrators
• Pharmacists: commercial and hospital
• Medical practice staff: administrators, managers, and financial counselors
• Sales professionals
• Group purchasing organization (GPO) executives

Treatment Areas

• Allergy and immunology: allergic rhinitis, balloon sinus dilation, and primary immunodeficiency
• Anesthesiology and pain management
• Audiology: DSP hearing aids
• Cardiology: acute coronary syndrome, atrial fibrillation, hyperlipidemia, hypertension, and interventional cardiology/angioplasty
• Dermatology: eczema, photodamage/ photoaging, psoriasis
• Devices: injectors, orthopedic devices, vascular devices, and imaging
• Endocrinology: diabetes, lysosomal acid lipase deficiency, human growth hormone deficiency
• Gastroenterology: Crohn’s disease, gastroesophageal reflux, irritable bowel syndrome, postoperative ileus, and ulcerative colitis
• Hematology: anemia, anticoagulation, disseminated intravascular coagulation, hemophilia (acquired and congenital), idiopathic thrombocytopenia purpura, atypical hemolytic uremic syndrome, and myelodysplastic syndrome
• Infectious Disease: antibiotics, hepatitis, and HIV
• Nephrology: end-stage renal disease, dialysis, and atypical hemolytic uremic syndrome
• Neurology: epilepsy, pain and neuropathy, phenylketonuria
• Oncology: bladder, breast, gastric, glioblastoma, head & neck, leukemia, lung, lymphoma, melanoma, multiple myeloma, ovarian, prostate, renal, tumor lysis syndrome, Von Hippel-Lindau disease, and chemotherapy-induced anemia, alopecia, and vomiting
• Ophthalmology: astigmatic keratotomy, diabetic macular edema, macular degeneration, and retinal vein occlusion
• Organ transplant
• Orthopedics: fracture healing, joint replacement, osteoarthritis, spine surgery
• Psychiatry: addiction, Alzheimer’s/dementia, anxiety, and schizophrenia
• Pulmonology: asthma, chronic obstructive pulmonary disorder, idiopathic pulmonary fibrosis
• Rheumatology: rheumatoid arthritis, psoriatic arthritis, ankylosing spondylitis
• Urology: erectile dysfunction, overactive bladder, low testosterone, benign prostate hyperplasia, and lithotripsy
• Vaccines
• Vascular surgery: hemodialysis access graft, drug-device combination, and giant cell arteritis
• Veterinary